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Wednesday, May 11, 2011

Levi's - Fashion Brand or Denim Icon?

Sexy jeans, branding, great label, myth, urban legend, mega brand.<html>
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Levi's - Fashion Brand or Denim Icon? 
By <a href="http://ezinearticles.com/?expert=Mono_Ghose" >Mono Ghose</a>

Denim icon. There are a multitude of fashion brands in the market, especially in the jeans market, however none achieve the iconic status and brand salience as Levi's. The fortified and unique image of the Levi's brand allows them to not only be the most recognised but dominate the jeans market from markedly more expensive competitors. Levi's can be mentioned in the same breath as Diesel, Ralph Lauren, Calvin Klein and Evisu, and in certain parts of the world they are considered a luxury brand; in southern Europe and parts of Asia and South America they are regularly preferred to designer labels.An icon imbues legendary, revolutionary, original and unique qualities that are fully recognised and accepted by a large audience. An icon is a revered figurehead that is truly respected and regarded as a leader of their element. An icon that effuses a heritage of innovation and originality through 150 years of social and economic change and still remains at the vanguard of its field becomes a personality and a part of one's life.On a global scale people look to Levi's for authenticity, originality and dependability, in other words they see it as the 'real deal'. Worldwide Levi's is accepted as an American icon, an idea furthered by creative images of 'the jeans that built America' and the global audience put their trust into the Levi's 'institution' that embodies history, innovation and expertise.As one would expect from a leader, Levi's justifies its iconic image by their hand in consistently setting new trends, re-designing the marketplace and raising the benchmark for quality and satisfying consumers' needs. Respect is not earned cheaply, and an icon is nothing without it. Levi's through their values in integrity, empathy and courage have ventured and developed a high ethical conduct and social responsibility; observed from the 1960 Levi's integrated southern plant, the positive representation in their advertising of older, disabled, black and ethnic people, through to the Community Involvement Teams and the Levi Strauss Foundation. These initiatives are not overlooked by the socially and ethically aware audience that now exists and thus the worldwide respect and trust put into Levi's is regularly consolidated.Another fact that confirms Levi's iconic status is its longevity in remaining the most popular and respected denim brand that people want to be associated with. The history illustrates this: the 1950s Hollywood movies depicting the 'biker boys' cool image, the 70s Levi's wearing 'Saturday Night Fever Culture', clothing the U.S Olympic team and the 'Blues 501' popularity in the 80s, and the cutting-edge unforgettable communications of the 90s up to the current day. Original creative ideas like 'Laundrette', 'Flat Eric', 'Clayman', 'Twist' and 'Odyssey' represent milestones in solidifying the global Levi's appeal and raising its position up on a pedestal, akin to the status of an icon.Endorsed by history and consolidated by the unique encapsulating imagery and communication by the advertising medium, Levi's has ceased to be a mere fashion brand and has become an international symbol of continuous innovation, quality and dependability. Henceforth considering the range of appeal, from cowboys to skaters, and the depth of its global status, it remains very difficult not to accept Levi's as the denim icon.Mono Ghose MA (Hons) Mavericks Executive Account Director/Partner


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Clothing Advice For the Big and Tall Man

Looking for Levis 501s on sale? You are definitely not the only one. People everywhere are looking for great prices on Levis and that is why I wrote this article about getting really good deals.<html>
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How To Get Levis 501 on Sale 
By <a href="http://ezinearticles.com/?expert=Matt_Block" >Matt Block</a>

Looking for Levis 501s on sale? You are definitely not the only one. People everywhere are looking for great prices on Levis and that is why I wrote this article about getting really good deals.Why are Levis so popular?In 1873 the very first pair of blue jeans were invented by Levi Strauss, with his unique rivet patent. In 1890 "501" was the very first lot number used to designate a pair of Levi jeans.Here are 3 major points you will see coming up again and again when you read other people's reviews of jeans:
 <ul><li>Comfort -- Imagine if your casual clothes weren't comfortable. Everyone has their "favorite" pair of Levis that they've been wearing for years. You put them on and never want to take them off</li>
<li>Durability -- Originally made for cowboys and miners, Levis are sewn from heavy weight denim for exceptional durability. Double stitching and metal rivets to reinforce the corners. 150 years of experience has made their product "perfect"</li>
<li>Style -- Levis have that rugged style, that all men love for casual days. "Levis" goes hand in hand with relaxing days. The Levi's stitched pocket and the little red tag are always a familiar fashion statement.</li></ul>Every pair is like a "sale" because of their long life. Unlike other clothes, the more you wash your Levis, the better they get.So How Do you Find Levis 501 On Sale?You can easily buy Levi's online. You're always guaranteed to get the Waist and Length you're expecting. If you find a sale that seems "too good to be true", that's most likely what it is. There are a lot of counterfeit pairs out there, so always make sure to buy from a reliable store.There are several stores that sell Levis online. Some of them run discounts and coupons and some of them simply have low prices. A few offer free shipping, and if you need to return your jeans -- return shipping is free too.So you need to know how to find these stores among the large number of sites that sell Levis. And you need to know how to pick the one that will give you the best deal. Your best bet is find somebody who knows all about finding coupons and savings and see what they have found.So to find the best price on <a target="_new" href="http://levijeans-501.blogspot.com/2010/11/levis-501-on-sale.html">Levis 501 on Sale</a>, visit the <a target="_new" href="http://levijeans-501.blogspot.com/2010/11/levis-501-on-sale.html">Levis Deals Blog</a>. It's got some great deals listed, and it will save you the effort of having to find them yourself.


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Monday, April 25, 2011

Clothing Advice For the Big and Tall Man

Shopping for big and tall clothes can be a nightmare, almost as hard as dressing the big or tall body. For some tips and tricks on where to wear the right clothes for your body type, whether it's big, tall or both, take a look.<html>
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Clothing Advice For the Big and Tall Man 
By <a href="http://ezinearticles.com/?expert=Trevor_R._Price" >Trevor R. Price</a>

Shopping for big and tall clothes can be a nightmare, almost as hard as dressing the big or tall body. For some tips and tricks on where to wear the right clothes for your body type, whether it's big, tall or both, keep reading.Skip the Too-Big and Baggy LookWhen you wear clothes that are too big for your body, it only serves to emphasize your shape. Meanwhile, all that extra fabric will only drape and flap, which is never flattering (curtains anyone?). Instead, opt for clothing that actually fits you.Understandably, if you're tall and thin, it can be hard to find clothing that's long enough without being too baggy. For slim-fitting clothing that's designed for a taller man, try shopping at stores that carry tall brands.Don't Wear it Too TightUnfortunately, too tight is just as bad, if not worse, as too baggy. On the tall man, clothing that is too snug will make his height and slim frame more pronounced. On the big and tall man, the very same type of clothing will accentuate all the features that he wants to downplay. Instead, choose clothes that fit.Opt for Horizontal Lines or PlaidsVertical lines only work to accentuate your height, making you appear longer and taller. Instead, opt for horizontal lines or small plaids. If you're a big man and looking for big and tall clothes that will downplay your girth, choose small patterns or plain, dark colors.Check the Rise of Your PantsUnless you're buying your pants in a specialty height store, you should always be buying high-rise pants. Big and tall men often have problems with the crotch of their pants being too short or too small. Avoid all that uncomfortable bunching and twisting by buying pants with a higher rise that fits you through the crotch.Double Check the Break of Your PantsEver try on a pair of standard pants only to find they look like Capris on you? Avoid that problem by opting for a longer inseam and shopping at stores that carry apparel for big and tall men. Ideally, you want the bottom of your pant to fall gracefully on to your shoe when you're standing.Choose a Flat-Fronted PantPleated trousers do two things for big and tall men. First, for larger men, the pleats accentuate every negative feature. For tall men, the pleats actually make you appear longer and therefore taller. So, instead go for flat-fronted pants or trousers as part of your critical big and tall clothes wardrobe.For great information on clothing and styles for women and men, please visit clothingappareltips.com, a popular site offering overviews on apparel options, such as Carhartt Jeans [http://www.clothingappareltips.com/carhart-jeans.shtml] andbig men's clothes [http://www.clothingappareltips.com/big-mens-clothes.shtml], and many more!


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Sunday, April 24, 2011

How To Get Levis 501 on Sale

Where Did Designer Jeans and Designer Clothing Come From?

Designer clothing and designer jeans are manufactured by high-end fashion designers, high-street stores and independent designer boutiques. Designer Jeans and Designer Clothing are named such due to having been designed by a well-known designer or design team, rather than being generically designed by a tailor or seamstress. The history of designer clothing goes back many hundreds of years, but it was not until after the Second World War did it really become a mainstream interest.<html>
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Where Did Designer Jeans and Designer Clothing Come From? 
By <a href="http://ezinearticles.com/?expert=Dave_Kerr" >Dave Kerr</a>

Designer clothing and designer jeans are manufactured by high-end fashion designers, high-street stores and independent designer boutiques. Designer Jeans and Designer Clothing are named such due to having been designed by a well-known designer or design team, rather than being generically designed by a tailor or seamstress. The history of designer clothing goes back many hundreds of years, but it was not until after the Second World War did it really become a mainstream interest. Whilst rebuilding its economy, France discovered a economic and cultural gold-mine with its new Paris fashion shows.Modern day Fashion design could be attributed as to having been brought to life by Charles Frederick Worth. He was the one that introduced Haute Couture (and the subsequent international media interest) to the world through the Parisian fashion show. Haute Couture is the wild side of fashion, greatly inspired by Art and the natural world more than it is by practicality of the clothing and its wearable purpose from the perspective of the wearer. Many fashion designer will release haute couture at fashion shows to raise their personal profile and the profile of their standard garment collections. Many haute cotoure items will be sold for tens of thousands of dollars to affluent fashion collectors. Charles had sewn the label onto the garment.With the world's attention now firmly on the fashion supernova that Paris can become, the new world of designer clothing had been reborn. Later on in the 40s, designer Eleanor Lambert decides that wants to divert some of the attention away from Paris and on to his hometown of New York Ciy. He creates and event called Press Week, at which he promotes his and his peers' fashion designs. This new event took off with as much furore as the Paris events, and 'Press Week' evolved to become to what is now known as the grand New York Fashion Week event. It was Eleanor Lambert that also established the best fashion list, a who's-who of the fashion industry.Gabrielle Coco Chanel plays a role in the modern fashion, and is also responsible for bringing America designers into the spotlights. It was she that created the first wool jersey cardigan which became really popular amongst women. Chanel had a fashion boutique called Chanel Modes at 21 rue Cambon.The first 'designer' jeans recorded are Levi's jeans. Levi's jeans are famous for the denim rivet. Take a look at any pair of jeans you have; you see those little metal studs or rings at certains points of the jeans, usually on and around the pockets? They're for keeping the material strong, and Levis created those! The Levi's brand logo feature two red horses, although its more iconic and recognizable branding is the 'Red Tab', a small piece of red clothing attached to the back pocket of all Levis jeans and on prominent location of other Levi's clothing.Designer jeans rocketing rise to popularity occured during the 1970s and 1980s. New trends and styles in denim and jeans often originate in women's jeans and are then picked up by the guys. A good example of this is the Jordache brand of jeans from the 70s and 80s,one of the first mass-market designer brands. These were initially designed for women but a men's range was later released. Jordache's big appeal at the time was that it had created a low-rise, boot cut jean; the legs were slightly flared to fit large boots but the jeans sat neatly around the hips, rather than half-way up the torso. Other labels were slow to pick up on this and Jordache had a near monopoly over this style. Unfortunately, the Jordache over-stretched themselves through diversification and licensing and the brand ultimately disappeared from the public eye. Jordache still lives on, although only as a shadow of its former popularity; recently most of its revenue comes from manufacturing licensed denim and through its investments in other businesses.Designer clothing and designer jeans had fairly humble introductions into the global market, although they now undoubtedly a concrete part of the global economy and the public's lifestyle. For many people, fashion is their life. Although a lot of the 'designer' clothing has been forlorn somewhat compared to its highs in the 90s, it is still very much at the forefront of high-street shopping. Multi-national department stores all carry collections from many designer clothing brands, and you'll be very hard pressed to find a city or town that does not have a good supply of Levi's and Wrangler jeans. Designer clothing has been around for a very long time and retains enough interest to ensure it will be around for a lot longer too.Article by: Dave KerrDave Kerr is a mens' fashion connoisseur from the United Kingdom, currently advising and mentoring Sa-kis.co.uk, and online independent retailer of men's <a target="_new" href="http://www.sakis.co.uk/">designer clothing</a>.Sa-kis is well known for the enviable brands and labels that they stock. Such labels include Diesel, Norse Projects, Vivienne Westwood and Unconditional as well as a full and extensive range of <a target="_new" href="http://www.sakis.co.uk/">designer jeans</a> such as Prps, Edwin, Levi's Vintage and True Religion.Sa-kis.co.uk is based in Sheffield, Great Britain and ships orders internationally at a flat rate.


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The History of Jeans and Levi StraussqaQ2

Perhaps the most famous clothing brand name in the world, Levi Strauss & Co. were the inventors of blue denim jeans. Here's how it happened.<html>
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The History of Jeans and Levi Strauss 
By <a href="http://ezinearticles.com/?expert=Ian_Grainger" >Ian Grainger</a>

Perhaps the most famous clothing brand name in the world, Levi Strauss & Co. were the inventors of blue denim jeans. Here's how it happened.In the mid 1800s during the California Gold Rush a young German immigrant travelled to San Francisco with the intention of opening a West Coast branch of his brother's New York dry goods business.That young man's name was Levi Strauss. Upon his arrival he was asked by a gold prospector what he was selling. Upon being told he was selling rough canvas for tents and wagons the prospector said he should be selling pants, as he couldn't find any that were strong enough to last.The comment clearly registered with Strauss. Instead of selling his canvas for tent-making, he turned them into waist high overalls. While they proved popular with miners they complained of chafing so Strauss turned to a French twilled cotton cloth called "serge de Nimes" - from which we get the now common term "denim". That was in 1853 and Levi Strauss & Company was founded.Twenty years later the company began using a design with stitched pockets. Working with Nevada tailor David Jacobs, Strauss developed the process for putting metal rivets in the 'jeans' for strength.On May 20, 1873, they received U.S.Patent No.139,121 for the process and that date is now considered the official birthday of "blue jeans."The company has gone from strength to strength and has several noteworthy landmarks in its history. These include the time they created a denim tuxedo for Bing Crosby after the crooner was almost refused entry to a hotel due to wearing Levi's jeans and the fact that legendary rodeo star Pancho Villa wore only Levi's for his somewhat crazy performances with Brahma bulls, in which he was often tossed and gored!Today the company, which still has its headquarters in San Francisco, California, employs over 11,000 people and boasts revenues of over $4 billion a year, yet are still owned by descendents of Levi Strauss.As well as the world famous Levi's brand, Levi Strauss & Co. also has Dockers and Signature by Levi Strauss as brands, selling a range of Levi's clothing apart from the blue denim jeans.Levi Strauss & Co is almost as famous for its advertising campaigns as it is its jeans. They have successfully used old, forgotten songs in their television adverts only to see the songs re-popularised and sell again.Such songs include "When a Man Loves a Woman by Percy Sledge, recorded in 1966 and used in 1987 by Levi Strauss - it made number two in the UK charts that year!"The Joker" by the Steve Miller band was used in 1990 - 13 years after its original release - to advertise Levi's clothing and it topped the UK chart!Apart from Levi Strauss' own stores, Levi's clothing, including Dockers and Signature by Levi Strauss, are sold in hundreds of different outlets all over the world, underlining the continued popularity of the humble blue jeans, originally designed in 1853 to be hard wearing clothing for miners.They've come a long way!Ian Grainger is writing on behalf of Room 14 Menswear, retailers of <a target="_new" href="http://www.room14menswear.co.uk/cat-levis.php">Levi's clothing</a>.


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Tuesday, March 22, 2011

Levi Jeans

By Royyap Engjoo

Levi jeans are the longest running jeans quality on the market. Levi jeans are revolutionary as is evident by their most recent venture when they made jeans specifically tailored to hold Apple's iPod's. The jeans are a product of the ever leading company Levi Straus and co. The riveted jeans are a by-product of an innovation, as so many others, created by necessity.

Levi jeans are the longest running jeans brand on the market. Levi jeans are revolutionary as is evident by their latest venture when they made jeans specifically tailored to hold Apple's iPod's. The jeans are a product of the ever superior company Levi Straus and co. The riveted jeans are a by-product of an innovation, as so many others, created by necessity.
Levi's is a company that specializes in making jeans; it was founded by Levi Strauss in 1853. In 1873, Strauss and the company's tailor, Jacob Davis, collaborated on the design of the first Levi's jeans. Levi's jeans are about as 'original as they come'. In 1873 these heavy duty denim jeans were the first to use a metal tack to hold the pants together. With Davis' improvement to Levi's already sturdy jeans, it turned them into an instant icon. The Levi's quality is launching a wearable technology revolution with the introduction of new Levi's RedWire DLX Jeans, available worldwide since fall 2006. Designed for both men and women, the jeans seamlessly integrate iPod plug and play technology giving music enthusiasts the most leading-edge and trendy way to enjoy music on the go.
Stylish and authentic, Levis jeans have set the standard for the prominent fitting, most original jeans in the world. Levi's offers you a huge collection of blue jeans, pants, shirts and outerwear for men, women and kids. Their Fall clothes includes all of the utmost prominent styles such as the Levi's 569, 550, 518, 505 and 501 jeans, as well as their Vintage outfit line.
You can rest assured that their jeans are great because you know that they will always be offered in the most relevant styles. Many jeans brands come and go because they are not in touch with the consumer, so they cannot continue to make a product that will be purchased. Unlike others, Levi's jeans are high quality and make available great value. It's the fact that they give confidence to the wearer. It is the most comfortable jeans in association with others. The design and the cutting are unique and consumers would buy them even though they are expensive on this spot.
For example, the $70 (in Europe and Japan much more) "stonewashed" Levis are not as durable, but what is it that captivating the buyers? The answer is "status", the status of un-needed consumption in a context of ignorance. These men's jeans are handmade using a special process where they are washed thirteen times, with dying and painting performed between each washing to add depth to the jeans.
The two-horse logo and the red tab remain Levi Strauss trademarks to this day. During all of this time, better locations for the Levi Strauss headquarters were continually needed. Indeed, until 1960, Levi Strauss denominated its flagship product "waist overalls" rather than "jeans". Since their invention by Levi Strauss in 1873, Levi's jeans have become the utmost recognizable and imitated clothing in the world - capturing the imagination and loyalty of people for generations. Today, the Levi's hallmark portfolio continues to evolve through a relentless pioneering and cool spirit that is unparalleled in the outfit trade.

To find out more information about Levi Jeans, visit my site at: http://www.levijeans.org

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