Gabicci Vintage - A History of the Historic Brand

By Dave Kerr

The style-conscious modern male would do well to look at the 'Vintage' range from the Gabicci clothing company. This range offers a classic mix of vintage styles and designs from the past, including classic 1970's cuts, combined with a modern updated look and freshness that characterises the overall quality that you would expect from such an upcoming designer brand.

The style-conscious modern male would do well to look at the 'Vintage' range from the Gabicci clothing company.
This range offers a classic mix of vintage styles and designs from the past, including classic 1970's cuts, combined with a modern updated look and freshness that characterises the overall quality that you would expect from such an upcoming designer brand.
The Gabicci Vintage range offers a wide selection of male clothing and varieties that will suit even the most style-conscious ranging from classic v-necks to polo's, jumpers, classic cut and sew jackets and cardigans. It is easy to see why the Gabicci range is becoming so popular with people of all ages as the retro styles suit the older generations while the sleek yet modern looks, quality designs and colours from the range attract younger age groups such as clubbers as well as those into more niche and popular cultures.
The Gabicci brand is fast becoming synonymous with quality as all of their clothing apparel is made from the finest quality material which bodes well not only for comfort but also long lasting wear. In addition the Gabicci Vintage range has its own distinct look to it and is immediately recognisable to those in the know. While some say Gabicci borrows popular characteristics from many other well known brands, the clothing range does so in a way that makes it its own and unique in doing so.
The Vintage range gives a great example of how to achieve casual styles while at the same time offers a serious look and Gabicci has the knack of being equally smart and unique. Many of the Gabicci Vintage range have taken its inspiration from 1970's designs and they acknowledge this with their '1973' labelling. Popular items from the range in particular include the 'Gabicci Vintage 1973 GVGO3 White B' T-shirt, the 'Gabicci Vintage 1973' leather jacket and the 'Gabicci Vintage 1973 Summerbee Colbat' T-shirt among many others.
The entire Gabicci Vintage range offers designs that attract both the modern male and the retro stylish. With the range offering so much variety and consistent innovation, you can only expect to hear increasingly more from this upcoming brand in the future as it is already proving itself a favourite among those that have discovered it.
Gabicci produce a wide range of clothing for males and females. This Vintage range is only one part of their extensive collection.

Article by: Dave Kerr
Dave Kerr is a mens' fashion connoisseur from the United Kingdom, currently a part of the award-winning Sa-kis team. Sa-kis.co.uk is the online retail branch of independent designer clothing store Sa-kis.
Sa-kis is well known for the enviable brands and labels that they stock. Such labels include Diesel, Elvis Jesus, Gabicci, Edwin jeans, Fred Perry clothing, Levi's, Vivienne Westwood, Luke 1977, Pretty Green Black Label and over 50 others.
Sa-kis.co.uk is based in Sheffield, UK and ships orders internationally.

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The Many Shades of Diesel Clothing and Diesel Black Gold

By Dave Kerr

Diesel is a top clothing manufacturer based in Italy. It was established in the 1970s by Renzo Rosso and joined later by (now) Creative Director Wilbert Das. Since its establishment, it has been growing at a fast pace and expanding and diversifying year after year.

Diesel is a top clothing manufacturer based in Italy. It was established in the 1970s by Renzo Rosso and joined later by (now) Creative Director Wilbert Das. Since its establishment, it has been growing at a fast pace and expanding and diversifying year after year. The Diesel Black Gold clothing line is the luxurious and glamorous range within the Diesel brand. The designs that Diesel creates are inspired by the designer's own styles and each design they produce is heavily influenced by their own lives, beliefs and ambitions. In total, there is a a massive range of clothing including Diesel jeans, cardigans and tee shirts. Diesel clothing also works really well when paired with other brands of designer clothing. For example, you can wear Diesel T-shirts with Denham jeans, or Diesel jackets with Full Circle trousers.
Diesel is no prude when it comes to marketing its brand and is well known for using pseudo-sexual advertisement to advertise the jeans. Many Diesel commercials are raunchy and the Diesel-wearing protagonist on-screen will regularly be seen to be lucky with the ladies, or shown in the 'morning after' in the company of at least one lady.
In recent years Diesel launched the Global Warming Ready campaign. The Global Warming Ready Campaign suggests that Diesel is the ideal clothing to wear for the global warming weather. It won awards for the controversy and hype it caused for showing potential environmental disasters as being a pleasant place to live and take vacations. One of the adverts showed a couple sunbathing in the Arctic. Another showed Times Square overrun with vegetation, fauna and wildlife.
Diesel's latest advertising campaign is called 'Be Stupid', which is also the name of their 2010 collections. The main message of the campaign is that being 'Smart' is over-rated, and being 'Stupid' is much more fun. It's also clear that some of the best creations, inventions and social movement through history came from what could be seen as 'Stupid' decisions. One particularly strong image from the campaign is that of a young couple sharing an intimate moment inside an industrial-strength washing machine.
Diesel clothing is contemporary and stylish and always at the forefront of new trends and fashions. If you are looking for fashionable and practical clothing, you should consider to checking out the collection from Diesel clothing, there's almost always something for everyone and you will not have to risk looking foolish. Diesel jeans are made from high quality denim and will last for a long time if you look after them.
In the early years, Wilbert Das and Renzo Rosso were the main designers for Diesel and between them oversaw and created most of the Diesel designs. In time, Wilbert Das was made head designer of the menswear division. Not long after that, he was promoted to Creative Director for the whole of the Diesel empire. As Creative Director, Wilbert Das is responsible for seeing to the overall direction of the designs of the clothing and ensuring that every released design lives up to the Diesel standard. He also manages the communication campaigns, and ensures that the messages being sent out are conveying exactly what he believes. In short, Wilbert Das controls most aspects of the company, at least everything that leaves the company such as clothing and adverts. Under the direction of Wilbert Das, Diesel is able to produce the best varieties of clothing designs. Because of the hard work and dedication of Rosso, Das and the rest of the team through the years, Diesel is now famous throughout the world. In total, there are more than 10,000 stores that carry the Diesel line of clothing range.
Diesel clothing can be purchased at selected fashion boutiques and online stores. Diesel clothing is quite affordable. The average cost of Diesel clothing ranges from $40 - $300. If you want to save money, it is recommended that you shop for Diesel clothing at online stores, especially small, independent businesses. That way, you can be sure you're receiving the best service and prices. The online stores also allow you to conveniently shop for the Diesel range from the comfort of your own home. The Diesel T-shirts and denim jeans have a casual look and feel to them. However, they are very durable and can be worn for a number of years without degradation.

Article by: Dave Kerr
Dave Kerr is a mens' fashion connoisseur from the United Kingdom, currently a part of the award-winning Sa-kis team. Sa-kis.co.uk is the online retail branch of independent designer clothing store Sa-kis. Sa-kis is well known for the enviable brands and labels that they stock. Such labels include Diesel jeans, Elvis Jesus, Prps, Edwin jeans, Fred Perry clothing, Levi's, Vivienne Westwood, Luke 1977, Pretty Green and over 50 others. They have stocked Diesel Clothing for almost 10 years.
Sa-kis.co.uk is based in Sheffield, UK and ships orders internationally.

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Levi's Vintage - 120 Years in the Making

By Dave Kerr

Levi's origins in making men's jeans go back a very long time, returning to 1853 when Levi Strauss moved to the recently settled California to start a general 'dry goods' store. He did this during the time of the great Californian Gold Rush, as well as the time of the American Old West (or simply "Wild West" like it is affectionately recognized in these modern times).
Strauss would regularly sell scraps of hemp and denim cloth for repairs. They were often simply short-lived patch-up jobs, which in turn Levi could not believe was a suitable match to the standard of what his store was about. He developed an idea - a means to stop the denim clothing from tearing in the first place, a method to fortify the many seams and joins so that they wouldn't normally need a repair. It was the patented Levis Rivet, the tiny metal stud or disc located in the weaker sections of the denim jeans.
In 2001, Levi Strauss & Co purchased the oldest known pair of Levi's denim jeans still around from eBay for $46,500. This particular pair of jeans had been created in the 1880's, and was known on the order forms of the time as "Levi's XX". This XX was an abbreviation for 'Extra Extra Strong', a sign of the use of denim clothing solely as workwear in that time. The XX style subsequently turned into the Levi's 501s, that have been in continuous production to the current day.
In tribute of those denim jeans (which in turn, besides the predicted deterioration, were in completely wearable condition) Levis have recently released the XX brand. Levis XX is actually an element of the Levis Vintage brand, on its own a revitalisation of Levi's historical past. The XX jeans keep to the same principles as the original copies, there're durable, well built, good looking and 'Extra Extra Strong'.

Article by: Dave Kerr
Dave Kerr is a mens' fashion connoisseur from the United Kingdom, currently a part of the award-winning Sa-kis team. Sa-kis.co.uk is the online retail branch of independent designer clothing store Sa-kis.
Sa-kis is well known for the enviable brands and labels that they stock. Such labels include Diesel, Elvis Jesus, Levis Vintage, Edwin jeans, Levis 501, Vivienne Westwood, Luke 1977, Pretty Green and over 50 others.
Sa-kis.co.uk is based in Sheffield, UK and ships orders internationally.

Article Source: http://EzineArticles.com/?expert=Dave_Kerr
Levi's origins in making men's jeans go back a very long time, returning to 1853 when Levi Strauss moved to the recently settled California to start a general 'dry goods' store. He did this during the time of the great Californian Gold Rush, as well as the time of the American Old West (or simply "Wild West" like it is affectionately recognized in these modern times).

The History of Jeans and Levi Strauss

By Ian Grainger

Perhaps the most famous clothing brand name in the world, Levi Strauss & Co. were the inventors of blue denim jeans. Here's how it happened.

Perhaps the most famous clothing brand name in the world, Levi Strauss & Co. were the inventors of blue denim jeans. Here's how it happened.
In the mid 1800s during the California Gold Rush a young German immigrant travelled to San Francisco with the intention of opening a West Coast branch of his brother's New York dry goods business.
That young man's name was Levi Strauss. Upon his arrival he was asked by a gold prospector what he was selling. Upon being told he was selling rough canvas for tents and wagons the prospector said he should be selling pants, as he couldn't find any that were strong enough to last.
The comment clearly registered with Strauss. Instead of selling his canvas for tent-making, he turned them into waist high overalls. While they proved popular with miners they complained of chafing so Strauss turned to a French twilled cotton cloth called "serge de Nimes" - from which we get the now common term "denim". That was in 1853 and Levi Strauss & Company was founded.
Twenty years later the company began using a design with stitched pockets. Working with Nevada tailor David Jacobs, Strauss developed the process for putting metal rivets in the 'jeans' for strength.
On May 20, 1873, they received U.S.Patent No.139,121 for the process and that date is now considered the official birthday of "blue jeans."
The company has gone from strength to strength and has several noteworthy landmarks in its history. These include the time they created a denim tuxedo for Bing Crosby after the crooner was almost refused entry to a hotel due to wearing Levi's jeans and the fact that legendary rodeo star Pancho Villa wore only Levi's for his somewhat crazy performances with Brahma bulls, in which he was often tossed and gored!
Today the company, which still has its headquarters in San Francisco, California, employs over 11,000 people and boasts revenues of over $4 billion a year, yet are still owned by descendents of Levi Strauss.
As well as the world famous Levi's brand, Levi Strauss & Co. also has Dockers and Signature by Levi Strauss as brands, selling a range of Levi's clothing apart from the blue denim jeans.
Levi Strauss & Co is almost as famous for its advertising campaigns as it is its jeans. They have successfully used old, forgotten songs in their television adverts only to see the songs re-popularised and sell again.
Such songs include "When a Man Loves a Woman by Percy Sledge, recorded in 1966 and used in 1987 by Levi Strauss - it made number two in the UK charts that year!
"The Joker" by the Steve Miller band was used in 1990 - 13 years after its original release - to advertise Levi's clothing and it topped the UK chart!
Apart from Levi Strauss' own stores, Levi's clothing, including Dockers and Signature by Levi Strauss, are sold in hundreds of different outlets all over the world, underlining the continued popularity of the humble blue jeans, originally designed in 1853 to be hard wearing clothing for miners.
They've come a long way!

Ian Grainger is writing on behalf of Room 14 Menswear, retailers of Levi's clothing.

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Where Did Designer Jeans and Designer Clothing Come From?

Designer clothing and designer jeans are manufactured by high-end fashion designers, high-street stores and independent designer boutiques. Designer Jeans and Designer Clothing are named such due to having been designed by a well-known designer or design team, rather than being generically designed by a tailor or seamstress. The history of designer clothing goes back many hundreds of years, but it was not until after the Second World War did it really become a mainstream interest. Whilst rebuilding its economy, France discovered a economic and cultural gold-mine with its new Paris fashion shows.
Modern day Fashion design could be attributed as to having been brought to life by Charles Frederick Worth. He was the one that introduced Haute Couture (and the subsequent international media interest) to the world through the Parisian fashion show. Haute Couture is the wild side of fashion, greatly inspired by Art and the natural world more than it is by practicality of the clothing and its wearable purpose from the perspective of the wearer. Many fashion designer will release haute couture at fashion shows to raise their personal profile and the profile of their standard garment collections. Many haute cotoure items will be sold for tens of thousands of dollars to affluent fashion collectors. Charles had sewn the label onto the garment.
With the world's attention now firmly on the fashion supernova that Paris can become, the new world of designer clothing had been reborn. Later on in the 40s, designer Eleanor Lambert decides that wants to divert some of the attention away from Paris and on to his hometown of New York Ciy. He creates and event called Press Week, at which he promotes his and his peers' fashion designs. This new event took off with as much furore as the Paris events, and 'Press Week' evolved to become to what is now known as the grand New York Fashion Week event. It was Eleanor Lambert that also established the best fashion list, a who's-who of the fashion industry.
Gabrielle Coco Chanel plays a role in the modern fashion, and is also responsible for bringing America designers into the spotlights. It was she that created the first wool jersey cardigan which became really popular amongst women. Chanel had a fashion boutique called Chanel Modes at 21 rue Cambon.
The first 'designer' jeans recorded are Levi's jeans. Levi's jeans are famous for the denim rivet. Take a look at any pair of jeans you have; you see those little metal studs or rings at certains points of the jeans, usually on and around the pockets? They're for keeping the material strong, and Levis created those! The Levi's brand logo feature two red horses, although its more iconic and recognizable branding is the 'Red Tab', a small piece of red clothing attached to the back pocket of all Levis jeans and on prominent location of other Levi's clothing.
Designer jeans rocketing rise to popularity occured during the 1970s and 1980s. New trends and styles in denim and jeans often originate in women's jeans and are then picked up by the guys. A good example of this is the Jordache brand of jeans from the 70s and 80s,one of the first mass-market designer brands. These were initially designed for women but a men's range was later released. Jordache's big appeal at the time was that it had created a low-rise, boot cut jean; the legs were slightly flared to fit large boots but the jeans sat neatly around the hips, rather than half-way up the torso. Other labels were slow to pick up on this and Jordache had a near monopoly over this style. Unfortunately, the Jordache over-stretched themselves through diversification and licensing and the brand ultimately disappeared from the public eye. Jordache still lives on, although only as a shadow of its former popularity; recently most of its revenue comes from manufacturing licensed denim and through its investments in other businesses.
Designer clothing and designer jeans had fairly humble introductions into the global market, although they now undoubtedly a concrete part of the global economy and the public's lifestyle. For many people, fashion is their life. Although a lot of the 'designer' clothing has been forlorn somewhat compared to its highs in the 90s, it is still very much at the forefront of high-street shopping. Multi-national department stores all carry collections from many designer clothing brands, and you'll be very hard pressed to find a city or town that does not have a good supply of Levi's and Wrangler jeans. Designer clothing has been around for a very long time and retains enough interest to ensure it will be around for a lot longer too.

Article by: Dave Kerr
Dave Kerr is a mens' fashion connoisseur from the United Kingdom, currently advising and mentoring Sa-kis.co.uk, and online independent retailer of men's designer clothing.
Sa-kis is well known for the enviable brands and labels that they stock. Such labels include Diesel, Norse Projects, Vivienne Westwood and Unconditional as well as a full and extensive range of designer jeans such as Prps, Edwin, Levi's Vintage and True Religion.
Sa-kis.co.uk is based in Sheffield, Great Britain and ships orders internationally at a flat rate.

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3 Lessons From My Levi's

One of the things I like about giving presentations to companies is meeting a new group of people and exchanging ideas with them. After a recent talk, several attendees and I had a great discussion about the power of branding.
Later while changing my clothes, I was reminded how Levi Strauss & Company is one of the best in the business at branding. Just before I stuck my legs in the jeans I noticed a printed message on the outside of the inside flap of the pocket. From this short note, I've pulled three lessons that can maximize your brand.
Be Different: Often when you buy clothes the only message you get is a piece of paper telling you that it's been approved by Inspector #5 or worse, a sticker that ends up sticking to you! Some companies do have attached messages about their products. But they're gone once you remove them.
Levi's uses a non-traditional yet permanent location for its statement of principles. You can see it every time you put on and take off the jeans.
State Your Values: In a few short lines, Levi's states that you've bought an authentic pair of their jeans, their jeans have been around for more than 150 years, and that they are an American tradition that is popular worldwide.
There probably aren't a whole lot of differences between a pair of Levi's and all the other jeans on the market. But you wouldn't know that from how the company promotes itself. To them, you don't ask, "Are those a new pair of jeans?" but rather, "Are those a new pair of Levi's?"
A Call to Action: The message on the pocket also thanks the consumer for carefully examining the quality of the sewing and craftsmanship of the jeans. Instead of saying the jeans were inspected by #5, they're so confident in the workmanship, they're almost daring you to find an imperfection. Most people aren't going to carefully scan the stitches but you love the idea that it's a big deal to Levi Strauss & Company.
Keep your eye out for other good examples of branding. How a product makes you feel will likely determine whether you'll buy it.

Ken Okel is a communications expert who uses real life broadcasting experiences to help successful organizations communicate better, reduce stress, and laugh more. For his free newsletter and special report, 7 Communication Mistakes that are Costing You Money, go to http://www.kenokel.com/
Contact Ken at 561) 737-4321 or email TVGuy@kenokel.com to reserve your program date or to find out more.

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