Wednesday, May 11, 2011

Levi's - Fashion Brand or Denim Icon?

Sexy jeans, branding, great label, myth, urban legend, mega brand.<html>
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<p>Levi's - Fashion Brand or Denim Icon?<br>
By <a href="http://ezinearticles.com/?expert=Mono_Ghose" >Mono Ghose</a></p>


<p>Denim icon. There are a multitude of fashion brands in the market, especially in the jeans market, however none achieve the iconic status and brand salience as Levi's. The fortified and unique image of the Levi's brand allows them to not only be the most recognised but dominate the jeans market from markedly more expensive competitors. Levi's can be mentioned in the same breath as Diesel, Ralph Lauren, Calvin Klein and Evisu, and in certain parts of the world they are considered a luxury brand; in southern Europe and parts of Asia and South America they are regularly preferred to designer labels.</p><p>An icon imbues legendary, revolutionary, original and unique qualities that are fully recognised and accepted by a large audience. An icon is a revered figurehead that is truly respected and regarded as a leader of their element. An icon that effuses a heritage of innovation and originality through 150 years of social and economic change and still remains at the vanguard of its field becomes a personality and a part of one's life.</p><p>On a global scale people look to Levi's for authenticity, originality and dependability, in other words they see it as the 'real deal'. Worldwide Levi's is accepted as an American icon, an idea furthered by creative images of 'the jeans that built America' and the global audience put their trust into the Levi's 'institution' that embodies history, innovation and expertise.</p><p>As one would expect from a leader, Levi's justifies its iconic image by their hand in consistently setting new trends, re-designing the marketplace and raising the benchmark for quality and satisfying consumers' needs. Respect is not earned cheaply, and an icon is nothing without it. Levi's through their values in integrity, empathy and courage have ventured and developed a high ethical conduct and social responsibility; observed from the 1960 Levi's integrated southern plant, the positive representation in their advertising of older, disabled, black and ethnic people, through to the Community Involvement Teams and the Levi Strauss Foundation. These initiatives are not overlooked by the socially and ethically aware audience that now exists and thus the worldwide respect and trust put into Levi's is regularly consolidated.</p><p>Another fact that confirms Levi's iconic status is its longevity in remaining the most popular and respected denim brand that people want to be associated with. The history illustrates this: the 1950s Hollywood movies depicting the 'biker boys' cool image, the 70s Levi's wearing 'Saturday Night Fever Culture', clothing the U.S Olympic team and the 'Blues 501' popularity in the 80s, and the cutting-edge unforgettable communications of the 90s up to the current day. Original creative ideas like 'Laundrette', 'Flat Eric', 'Clayman', 'Twist' and 'Odyssey' represent milestones in solidifying the global Levi's appeal and raising its position up on a pedestal, akin to the status of an icon.</p><p>Endorsed by history and consolidated by the unique encapsulating imagery and communication by the advertising medium, Levi's has ceased to be a mere fashion brand and has become an international symbol of continuous innovation, quality and dependability. Henceforth considering the range of appeal, from cowboys to skaters, and the depth of its global status, it remains very difficult not to accept Levi's as the denim icon.</p><p>Mono Ghose MA (Hons) Mavericks Executive Account Director/Partner</p>

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Article Source: <a href="http://ezinearticles.com/?expert=Mono_Ghose" target="_new">http://EzineArticles.com/?expert=Mono_Ghose</a>

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Clothing Advice For the Big and Tall Man

Looking for Levis 501s on sale? You are definitely not the only one. People everywhere are looking for great prices on Levis and that is why I wrote this article about getting really good deals.<html>
<head><title>How To Get Levis 501 on Sale</title></head>

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<p>How To Get Levis 501 on Sale<br>
By <a href="http://ezinearticles.com/?expert=Matt_Block" >Matt Block</a></p>


<p>Looking for Levis 501s on sale? You are definitely not the only one. People everywhere are looking for great prices on Levis and that is why I wrote this article about getting really good deals.</p><p><strong>Why are Levis so popular?</strong></p><p>In 1873 the very first pair of blue jeans were invented by Levi Strauss, with his unique rivet patent. In 1890 "501" was the very first lot number used to designate a pair of Levi jeans.</p><p>Here are 3 major points you will see coming up again and again when you read other people's reviews of jeans:
<br><ul><li>Comfort -- Imagine if your casual clothes weren't comfortable. Everyone has their "favorite" pair of Levis that they've been wearing for years. You put them on and never want to take them off</li>
<li>Durability -- Originally made for cowboys and miners, Levis are sewn from heavy weight denim for exceptional durability. Double stitching and metal rivets to reinforce the corners. 150 years of experience has made their product "perfect"</li>
<li>Style -- Levis have that rugged style, that all men love for casual days. "Levis" goes hand in hand with relaxing days. The Levi's stitched pocket and the little red tag are always a familiar fashion statement.</li></ul></p><p>Every pair is like a "sale" because of their long life. Unlike other clothes, the more you wash your Levis, the better they get.</p><p><strong>So How Do you Find Levis 501 On Sale?</strong></p><p>You can easily buy Levi's online. You're always guaranteed to get the <u>W</u>aist and <u>L</u>ength you're expecting. If you find a sale that seems "too good to be true", that's most likely what it is. There are a lot of counterfeit pairs out there, so always make sure to buy from a reliable store.</p><p>There are several stores that sell Levis online. Some of them run discounts and coupons and some of them simply have low prices. A few offer free shipping, and if you need to return your jeans -- return shipping is free too.</p><p>So you need to know how to find these stores among the large number of sites that sell Levis. And you need to know how to pick the one that will give you the best deal. Your best bet is find somebody who knows all about finding coupons and savings and see what they have found.</p><p>So to find the best price on <a target="_new" href="http://levijeans-501.blogspot.com/2010/11/levis-501-on-sale.html">Levis 501 on Sale</a>, visit the <a target="_new" href="http://levijeans-501.blogspot.com/2010/11/levis-501-on-sale.html">Levis Deals Blog</a>. It's got some great deals listed, and it will save you the effort of having to find them yourself.</p>

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Article Source: <a href="http://ezinearticles.com/?expert=Matt_Block" target="_new">http://EzineArticles.com/?expert=Matt_Block</a>

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