Levi's origins in making men's jeans go back a very long time, returning to 1853 when Levi Strauss moved to the recently settled California to start a general 'dry goods' store. He did this during the time of the great Californian Gold Rush, as well as the time of the American Old West (or simply "Wild West" like it is affectionately recognized in these modern times).
Strauss would regularly sell scraps of hemp and denim cloth for repairs. They were often simply short-lived patch-up jobs, which in turn Levi could not believe was a suitable match to the standard of what his store was about. He developed an idea - a means to stop the denim clothing from tearing in the first place, a method to fortify the many seams and joins so that they wouldn't normally need a repair. It was the patented Levis Rivet, the tiny metal stud or disc located in the weaker sections of the denim jeans.
In 2001, Levi Strauss & Co purchased the oldest known pair of Levi's denim jeans still around from eBay for $46,500. This particular pair of jeans had been created in the 1880's, and was known on the order forms of the time as "Levi's XX". This XX was an abbreviation for 'Extra Extra Strong', a sign of the use of denim clothing solely as workwear in that time. The XX style subsequently turned into the Levi's 501s, that have been in continuous production to the current day.
In tribute of those denim jeans (which in turn, besides the predicted deterioration, were in completely wearable condition) Levis have recently released the XX brand. Levis XX is actually an element of the Levis Vintage brand, on its own a revitalisation of Levi's historical past. The XX jeans keep to the same principles as the original copies, there're durable, well built, good looking and 'Extra Extra Strong'.
Strauss would regularly sell scraps of hemp and denim cloth for repairs. They were often simply short-lived patch-up jobs, which in turn Levi could not believe was a suitable match to the standard of what his store was about. He developed an idea - a means to stop the denim clothing from tearing in the first place, a method to fortify the many seams and joins so that they wouldn't normally need a repair. It was the patented Levis Rivet, the tiny metal stud or disc located in the weaker sections of the denim jeans.
In 2001, Levi Strauss & Co purchased the oldest known pair of Levi's denim jeans still around from eBay for $46,500. This particular pair of jeans had been created in the 1880's, and was known on the order forms of the time as "Levi's XX". This XX was an abbreviation for 'Extra Extra Strong', a sign of the use of denim clothing solely as workwear in that time. The XX style subsequently turned into the Levi's 501s, that have been in continuous production to the current day.
In tribute of those denim jeans (which in turn, besides the predicted deterioration, were in completely wearable condition) Levis have recently released the XX brand. Levis XX is actually an element of the Levis Vintage brand, on its own a revitalisation of Levi's historical past. The XX jeans keep to the same principles as the original copies, there're durable, well built, good looking and 'Extra Extra Strong'.
Article by: Dave Kerr
Dave Kerr is a mens' fashion connoisseur from the United Kingdom, currently a part of the award-winning Sa-kis team. Sa-kis.co.uk is the online retail branch of independent designer clothing store Sa-kis.
Sa-kis is well known for the enviable brands and labels that they stock. Such labels include Diesel, Elvis Jesus, Levis Vintage, Edwin jeans, Levis 501, Vivienne Westwood, Luke 1977, Pretty Green and over 50 others.
Sa-kis.co.uk is based in Sheffield, UK and ships orders internationally.
Article Source: http://EzineArticles.com/?expert=Dave_Kerr Dave Kerr is a mens' fashion connoisseur from the United Kingdom, currently a part of the award-winning Sa-kis team. Sa-kis.co.uk is the online retail branch of independent designer clothing store Sa-kis.
Sa-kis is well known for the enviable brands and labels that they stock. Such labels include Diesel, Elvis Jesus, Levis Vintage, Edwin jeans, Levis 501, Vivienne Westwood, Luke 1977, Pretty Green and over 50 others.
Sa-kis.co.uk is based in Sheffield, UK and ships orders internationally.
Levi's origins in making men's jeans go back a very long time, returning to 1853 when Levi Strauss moved to the recently settled California to start a general 'dry goods' store. He did this during the time of the great Californian Gold Rush, as well as the time of the American Old West (or simply "Wild West" like it is affectionately recognized in these modern times).
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